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12 Basic Social Media Marketing Tips for Beginner

January 23, 2023

What ares some of the basic social media marketing tips that can be beneficial for a beginner? Social media snuck into our lives gradually and subtly. Before it became the center of our existence.

Currently, 7 out of 10 Americans utilize social media, up from 5% in 2005.

Businesses took note, and since then, social media has completely changed how we promote.

The advantages of a successful social media strategy are limitless.

  • an elevated sense of brand
  • expand your audience
  • Improved audience connection
  • More website traffic will result in more leads.
  • increase sales and revenue

Without a question, social media should play a significant role in your entire marketing strategy.

Just take a look at some of these startling figures from social media:

  • Over 4.4 billion users are thought to visit Facebook each month.
  • Pinterest? More than 454 million people call it home.
  • Instagram has more than 500 million active users per day.
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Basic Social Media Marketing Tips for Beginner 

Your target market is a sizable pond where you may go fishing. A weak marketing plan would result from avoiding social media marketing.


Continue reading if you're prepared to kickstart your social media plan.

We're delving deeply into the most innovative strategies available.

1. Describe your aims and objectives

If you want to kickstart your social media strategy, having a sound plan, objectives, and goals is essential.

How are you meant to accomplish your goals if you don't know what they are?

Not to mention, if your initial goals are weak, it will be impossible to monitor your progress or adjust your strategy over time.

Your social media objectives have to complement your entire marketing strategies.

If you want to accomplish your goals, writing them down is essential.

Writing down your goals increases your chances of achievement by 30%, according to a research. According to certain research, the percentage can reach 40%.

Make your objectives realistic and divide them down into tiny action steps when you establish them.

  • Employ numbers (such as: reach 5000 Instagram followers)
  • Always establish a deadline.
  • Be precise and create "SMART" goals.
  • Align your objectives with your overall marketing plan.

2. Do some research and get to know your audience

In order to be successful with your marketing in today's industry, you must connect and engage with your audience.

But in order to achieve it, you must fully comprehend your audience.

If you want to develop an effective social media strategy, you must be able to identify their requirements, wants, and desires. 

How can you comprehend your audience more effectively?

  • Take a survey of your audience to better understand their problems.
  • Pay close attention to their demographics.
  • Participate in discussions on forums where your target audience is present.
  • React to comments on your site and leave comments on blogs that share the same readership.

Respond to any queries and comments on your social media pages. 

Take feedback (using one of the many user feedback tools available)

You can better assist your target audience after you have a sense of who they are. They like doing business with people, not simply a nameless brand.

Consequently, this is an essential element in developing any social media strategy.

One of the most tempting strategies you can employ is to create a successful social media contest. Your following, engagement, and online exposure will all rise as a result.

A great giveaway or sweepstakes may be made using a variety of social contest technologies.

3. Run contest and campaign

Offer something of enormous value is the secret to running a successful contest.

Something your audience will find irresistible

Here is an illustration of a competition with outstanding outcomes:

  • Determine your objectives (do you desire more Facebook page likes? followers on Instagram? The number?)
  • Establish a timeframe for when the contest will conclude and the winner will get their reward. Select the social media platform where the contest will be held.
  • Make the competition (look at different types and choose the right one for your audience)
  • Spread the word as much as you can!

Aim to have part of the heavy work done by your audience if you want mind-blowing outcomes.

Make the contest such that participants may earn extra entries for spreading the word about it or doing related activities.

Like "Like my Facebook page," "Pin on Pinterest," or "Share on Facebook." They might be given a special link to share in order to earn more entries.

It's brilliant. Essentially, your competition will run itself!

4.  Limit the use of sales methods

Traditional, intrusive marketing was abandoned long ago, and for good reason.

People dislike being marketed to.

They aim to build genuine interactions and connections with you.

That is the key to earning the trust of your audience or clients.

They will buy from you if they have faith in you.

When companies and organizations publish too many promos, consumers find it offensive.

5. Create your social media posts with care

You should give great consideration to every piece of material you share on social media. You're going about it all wrong if you publish anything simply to post something.

You'll need to become familiar with the varied functions of each social network depending on which one you're publishing on.

Here are a few instances:

LinkedIn - LinkedIn is a business-to-business audience-optimized professional network. features LinkedIn Pulse, a platform for creating and sharing content.

Instagram - Instagram is ideal if your material contains lots of pictures. Although static graphics and short videos are quite effective, they are not as effective in bringing visitors back to your blog. 

Pinterest - Pinterest is very visual, much like Instagram. Even though it only works with static photos, it has a great deal of potential for increasing blog visitors.

Facebook - Almost everyone has a profile on the social media site. especially effective for news and entertainment-related material. Facebook Groups may be a fantastic method to engage with your desired audience whereas Facebook Pages sometimes fail to function.

Note: Although planning and producing content might take time, the correct technology can make the process much simpler. To learn how, see our list of the top social media calendar tools.

You may concentrate on the networks you believe will work best for your company once you have learned about the various networks.

Choosing the appropriate phrases is crucial to a successful social media campaign. Depending on the social network you're sharing material on, there are many ways you might convey your message.

However, there are strategies to generally increase your internet presence across all media! 

To write compelling social media copy:

  • Utilize copywriting strategies.
  • Directly address your audience.
  • To start your social media postings, use pithy, humorous, or fascinating hooks.
  • Change it up with various content kinds (Try linking to blog posts, videos, ask questions, etc)
  • Make sure to include a description for each link you publish. Never merely include the post's title. 

Your social media material will perform better if you polish it, resulting in increased engagement rates, more followers, and more leads and sales.

6. Make incredible images

Making mind-blowing photographs for social media should be a major goal, which presumably comes as no surprise.

To create beautiful visuals for your brand, you don't need to be a graphic designer. You may create seductive visuals that wow your audience with tools like Visme.

The alternative is to outsource. This is something that many entrepreneurs and bloggers do, and it's money well spent.

You must design visuals for:

  • Cover images for all of your social network accounts
  • Pictures for your opt-in freebies (you should sometimes share them on Facebook)
  • Instagram photographs are published on Facebook and Twitter (You can use copyright-free stock photos or create a graphic using Canva or PicMonkey.)
  • Infographics
  • Pinterest pictures

These will eventually have different sizes. Therefore, while generating them, conduct your homework to determine the ideal sizes for social media photographs.

Images and graphics used by businesses will vary, but you should strive to keep them consistent with your brand and appealing at all times.

7. Utilize video material in your plan

You are aware of how influential video content has grown unless you have been living under a rock. especially in marketing on social media.

So if you haven't done so already, get on that bandwagon as soon as you can!

Use video content in your social media strategy in a variety of ways. But it seems that live videos—like Facebook Live Videos—are currently in vogue.

You can engage your audience on Facebook Live in a level that isn't feasible with other content types. Additionally, you may reuse your live videos!

People interact by posing queries. By connecting with them both during and after your live broadcast, you can demonstrate to them that you are more than simply a brand.

They'll recognize you as a caring business owner, and that will provide the best outcomes possible. Facebook claims that a live video will generate six times as much conversation and engagement.

However, your greatest bet will be a mix of frequently recorded recordings and live footage. People will be coming your way in droves.

8. Make use of Pinterest to further your plan

In addition to being a very famous social network, Pinterest is also one of the biggest search engines.

a little perplexing, yes? Is it a search engine or a social networking site?

It's a visual search engine, yet people commonly mistake it for a social media platform.

In any case, Pinterest has the potential to increase the amount of visitors that comes to your website, your earnings, and your authority and reputation in your field.

Therefore, if you're not using it to the most extent possible, you're seriously losing out.

To begin using Pinterest as part of your social media strategy:

  • Open a business account
  • Activate rich pins
  • Make a jaw-dropping, keyword-rich profile.
  • Create boards that are pertinent (include keywords in the board description and the board's name).
  • Start utilizing a tool for automation, such as Tailwind.
  • well crafted graphics
  • Start interacting right now on the platform (as well as with automation tools -for best results)

The rest will come together after you do this to increase your Pinterest following.

The flow of traffic will start.

You'll develop a reputation as the one to trust.

And you'll start making money.

You'll be happy that Pinterest was given top importance in your social media plan!

9. Embrace your audience

It will be devastating for your company if you don't develop ties with your audience and/or consumers.

Undoubtedly, extending your reach is top of mind for you. And engaging authentically with your audience is the greatest way to do this.

This will result in the right customers finding your website and buying your goods or services. One of the finest strategies for attracting new clients or consumers is social media.

In actuality, 73.3% of consumers use social media to make purchases of goods or services:

A powerful tool for any marketing plan is social media. And the fundamental reason for that is that companies can contact with and engage with their consumers in ways that are otherwise not feasible.
shrewd methods for engaging your audience

  • Conversations on Twitter
  • Twitter retweet
  • Take an audience survey
  • Participate in Facebook groups with comparable target demographics.
  • Respond to comments on your Facebook business page at all times.

You'll start to notice leads coming in if you can get the hang of this.

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10.Create a group on Facebook

Now is the perfect moment to start a Facebook group, if you've ever considered it.

Facebook took the brunt of the social media industry's dramatic developments. Facebook's algorithm altered, making it harder to build or make money from Facebook sites.

In essence, Facebook is stating that your newsfeeds will feature more content from your friends, family, and groups. less "public material," such as that produced by companies or brands.

Running a Facebook group has advantages:

  • More people visiting your website
  • Promote your goods and services without being overly pushy.
  • Connect and interact with your audience in a genuine way.
  • Create an email list.
  • Expand your company and increase your income.

An excellent approach to include in any social media marketing strategy is starting and expanding a Facebook group.

Go to the "Create" link in the lower left corner of your newsfeed and select "Group" to start your own Facebook group.

After filling out the required information, you are ready to proceed.

11. Use the proper online tools

The effectiveness of your whole social media marketing approach will be influenced by the tools you select.

Liken it to constructing a house.

It would collapse if you started by putting up drywall or building a deck.

A solid foundation must be established first.

The same is true of your social media plan. Finding the correct tools will guarantee that your approach is successful.

To plan your social material, you must choose the social media management tool you will employ. Consider all of your possibilities because every firm has unique needs and demands.

Even while Buffer and other automation tools can change your life, there are additional tools available that can assist you in managing practically all of the steps involved in social media marketing.

Consider using social media management tools to handle everything for you to prevent feeling overwhelmed.

You should also keep an eye on your presence if you're serious about your social media marketing approach. You may use social media analytics and monitoring tools to aid with this.

It depends on your personal preferences, money, and commitment to developing a cutting-edge social media marketing plan whether you employ 1 tool or 5.

12. Think on current trends and modifications

In social media marketing, being on top of trends is crucial.

It is always evolving, and algorithms are being changed everywhere. making it your responsibility to follow the newest social media trends and developments.

This involves researching recent data on the social media networks you use as well as data on social media in general. 

Here are some current trends as an illustration:

  • The popularity of live video content is increasing and growing.
  • For companies, Instagram stories are a must-use strategy.
  • More and more people are using messaging applications to communicate with businesses.
  • Influencer marketing is quite popular.
  • Virtual reality is becoming increasingly widely used in marketing.

It's essential to follow these trends and any algorithm updates if you want to get the most out of your social media strategy. Considering that what was popular a year ago is probably not right now!

13. Your whole approach must focus on promotion

You may produce the highest-caliber material on the internet, but if no one sees it, you won't receive any results.

The promotion factor enters here.

You must employ the automated tools we discussed for the social media networks you have selected for your social media plan.

Additionally, you should have a unique tool for Pinterest, like Tailwind.

By doing this, you may increase the amount of people who view your material, which will boost both the traffic to and the revenue from your website.

While producing exceptional and varied content for social media is essential, don't ignore the promotion phase.

Numerous bloggers and company owners do this grave error.

So what marketing efforts can you make to further your plan?

  • Cross-promote on your other social media accounts
  • Work together with influential people in your sector
  • Run a contest on social media to get people to follow you.
  • Utilize the different platforms you have available (for example, after someone subscribes to your email list, invite them to follow you on social media.)
  • Use popular keywords in the titles and descriptions of your YouTube videos and Instagram posts to improve the SEO of the material you share on social media.

Final thought

It might be laborious to sell on social media. But it's difficult to overlook the advantages.

You'll surely lose out on leads, clients, web presence, and revenue if you don't take it seriously.

Utilize these social media marketing pointers to make your plan even more effective.

Just keep in mind that social networks were designed to be used for communication.

You won't get results if you don't put your audience first.

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