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The Ultimate Guide to Using Twitter for Business in 2023

January 24, 2023

You must like to have a ultimate guide to using twitter for business. There are several features on Twitter, such as hashtags, pinned tweets, Twitter lists, and social media influencers. Businesses may utilize the platform to grow sales, build brand awareness, and enhance customer service with the correct marketing strategy.

Tweets, which may be up to 280 characters long, are a popular type of quick messaging on the social networking and online news site Twitter. Twitter was established in 2006 and is currently among the most widely used social networking sites worldwide.

When used in conjunction with your marketing efforts on Facebook and LinkedIn, this may be a tremendous platform. Here is all you need to know about Twitter, whether you're new to it or you want to start utilizing it to grow your business.

A Twitter profile's components


Your Twitter handle, username, profile photo, bio, header image, and pinned tweet are the six components that make up your Twitter profile. In order for your firm to be accurately represented, each of these components must operate together.

Your @name, or Twitter's way of identifying you, is your handle. This name appears at the end of the URL for your Twitter page and is what users will use to tag you in tweets. It can contain up to 15 characters and should make it simple for customers to discover your company.

Your profile's username, also known as your display name, can be up to 50 characters and is shown above your Twitter handle. The name of your company or brand would be this.

Make your pinned tweet engaging and representative of what is happening with your brand as it is the first tweet people see when they visit your profile. You have the same flexibility with your pinned tweet as you have with your header picture.

The most important thing to remember is that your Twitter profile comprises of your handle, display name, header image and profile photo, bio, and a pinned tweet.

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Twitter language


When utilizing Twitter for your small business, it's crucial to understand these words.

  1. @: Just like on other social media platforms, you can tag or mention users by pairing their handles with the "at" symbol.
  2. # (hashtag): A hashtag, indicated by the pound symbol, is used on Twitter to index words or phrases. Twitter will automatically display related tweets when you click a hashtag. People can easily follow subjects and events as a result.
  3. Bookmarks: The Twitter Bookmarks button enables you to save tweets so you can quickly find them later. This function is similar to bookmarks in a web browser. If you don't now have the time to read an article or view a video that was referenced in the tweet, this is very useful.
  4. Followers: People who follow you on Twitter can view your tweets on their timelines.
  5. Like: To like a tweet, click the heart icon next to it. All of your likes are shown on your profile.
  6. Lists: You have the option of creating both public and private lists of users you find intriguing. A user can be added to a list even if you are not following them. You may compile a list of regional media sources, authors, rival businesses, influential people in your sector, or significant clients, for instance.
  7. Timeline (or home timeline): Your timeline shows sponsored tweets in addition to the tweets and retweets of the people you follow.
  8. Trending topics / trends: These are the hashtags and topics that are presently being discussed the most on Twitter. Trending topics are displayed in the "trends" box on the left side of your Twitter homepage. To illustrate what is hot nearby or among the people you follow, you may modify your trend display.
  9. Retweet: Retweeting is comparable to sharing a Facebook post. You retweet a tweet if you like it and want your followers to see it. The tweet then appears on your profile and the timelines of your followers.
  10. Direct messages (DM): You'll frequently hear individuals refer to direct messages (DMs) as "DMs." You can speak privately with a specific member using this option. One of your clients or followers can message you via DM with a query. DMs have no character restriction, so you may be as thorough in your response as required. However, you might not instantly see a message from someone you don't follow because it will by default appear in the "requests" section. This may be modified in your preferences.
  11. Follow: By doing so, you subscribe to receive tweets from that individual in your timeline.
  12. Block: Blocking an account on Twitter prevents them from following you, adding you to Twitter lists, or viewing your tweets. Additionally, you won't see their tweets.

 In order to utilize these sources of knowledge, you must be familiar with words like "hashtag," "timeline," and "trending topics" if you plan to use Twitter for business. Additionally, you must comprehend the terms "follow," "like," "bookmark," "block," "DM," "@mention," and "retweet" when referring to another person or post.

How to set up a business Twitter account


The steps below describe how to set up a Twitter account for business usage as of February 2021. However, as Twitter and other social media platforms frequently update their setup procedures, these steps might change in the future.

Create a profile. Click "sign up" on the Twitter homepage. You will be required to provide your date of birth, business email, Twitter handle, and phone number in order to confirm that you are of legal age to use the site (your birthdate is not publicly available information). Choose a Twitter account that accurately describes your company, but remember that you may change it if necessary.

Verify your account. When you finish the first step, Twitter will contact the phone number you supplied with a verification code. Then click "next" after entering the code in the box given.

Create a password. Make sure this password is difficult to guess and not used for any of your other accounts, as you should when creating any internet account. To make it special and intricate, use a combination of letters, numbers, and special characters.

Finish off your profile. After providing the necessary information, you will be asked to complete your profile. For a full Twitter profile for your business, you'll need these elements:

Upload a profile picture. Typically, this will be the logo for your firm or, if you're setting up a personal account to utilize for business, a professional portrait of yourself. Upload the image, which should be 400 by 400 pixels, and make any required adjustments.

Write a bio. In the available 160 characters, clearly describe your company. One or two hashtags that are significant to your company may be included.

Pick your areas of interest. You'll next be asked to choose a few areas of interest so that Twitter can suggest persons to follow who share your interests. You can skip this step, however it will be beneficial to choose interests that are connected to your company. For instance, you might want to choose "house improvement" or "interior design" as your areas of interest if you're creating a Twitter business account for a firm that specializes in home remodeling.

From the suggested users, pick one or more to follow. Then, Twitter will provide you a list of popular accounts that it thinks you should follow. If you already know which accounts you want to follow but still want to start following additional people, you may skip this step. If you want to use some of Twitter's recommendations, choose just the suggested accounts that are pertinent to your sector or company rather than those you are personally interested in following.

If you wish to receive alerts, let Twitter know. As your Twitter profile expands, turning on alerts will help you act and reply to people more swiftly.

Upload your profile picture and other company details. Before your profile is finished, you still need to supply a few more things.

Make a cover image. Upload a picture or unique graphic to represent your company. It might be your tagline, a unique graphic or artwork, or any other type of branded imagery. This graphic should have a 1500 by 500 pixel resolution.

Add your location and website. To enter this information, go to your main profile page and click "update profile." If your business has many branches, choose the headquarters location for the location box.

In a few easy steps, you may set up a company presence on Twitter. You essentially simply need to include the fundamental details about your company, along with some personality and depth, in the brand profile.

A Ultimate Guide to Using Twitter for Business


How to put Twitter to work for your business


Social networking is useful for companies of all sizes. It spreads the word about your business and crosses several demographics. You should carefully assess how Twitter will fit into your entire social media marketing strategy as a business owner.

Here are some suggestions for using Twitter for your company.

1. Always use hashtags


Hundreds (or thousands) of tweets can be found together using hashtags, which are searchable identifying words or phrases. They're a fantastic method to make your material more visible to anyone than just your own following. Most active Twitter users are aware with a number of well-known hashtags, like #FollowFriday and #ThrowbackThursday.

In order to participate in the discourse or promote their products, many businesses seize onto popular themes. To promote your business or upcoming events, you may even make up your own hashtags.

Use hashtags only if they apply to your content. Use the hashtag #entrepreneurship, for instance, if you tweet about beginning a business. Limit the number of hashtags you use as well. People are less likely to interact with your material if you utilize it more frequently since they will perceive it as spam.

Observe the trending box daily as well. The trending box, which can be found on the search tab in the Twitter app or on the left side of your timeline if you're using a desktop, might provide you ideas for what to tweet with your followers. Once more, simply make sure your brand is relevant and that you include the popular term or hashtag in your tweet.

2. Use images, GIFs, and surveys


Four photographs can be added to a post on Twitter. Additionally, you may add images to your tweets. Not a master of Photoshop? There are several tools available online that might assist you in producing the required image.

A wonderful method to engage followers in conversation is by include images and GIFs in your tweets. You may find the GIF that best fits your message by searching for it using the built-in GIF keyboard on Twitter.

It's essential to interact with your Twitter followers if you want to maintain customer interest in your company. Making a poll using these easy steps is one entertaining approach to engage your followers:

  1. On your home timeline, click the "compose" button at the very top.
  2. To add a poll, select the icon that resembles a horizontal graph.
  3. Fill up the main "compose" box with your query.
  4. Choose 1 for your first poll response and 2 for your second poll response. Your poll can have up to four response choices, each of which can be up to 25 characters long.


By default, the poll is available for 24 hours, but you may change that if you'd like.

3. Deal with issues using direct messaging


Over time, direct communications has changed, particularly for companies. The way you communicate with your consumers is crucial since this is a significant platform for resolving their difficulties.

For a few reasons, responding to specific consumer complaints and difficulties via DMs is a wise idea. You don't want other people to see the issue and think poorly of your business, for starters. Additionally, there is no character restriction on DMs, giving you the flexibility to assist clients as needed.

By default, you may only receive DMs from persons you follow. However, you may configure your Twitter account to accept messages from anyone, making it simpler for all clients to get in touch with you. Simply choose "receive direct communications from anybody" under Privacy Settings.

4. Engage customers and influencers in conversation


On Twitter, it's crucial to engage with the proper individuals. Engaging with your consumers to keep them satisfied and with future customers to educate them about your company is always a good idea. With Twitter lists, you may easily focus on other people, such as influencers or journalists whose areas of expertise are pertinent to your company.

According to Jason Myers, senior account executive at The Content Factory, "[take] use of the Twitter list feature to establish groupings of journalists that are supportive to your cause or potential clients, influencers, [and] industry-specific trade fair attendees." You may focus your interaction to those who are more likely to assist you achieve your social media marketing goals by filtering out the noise of random follower tweets.

5. Live-tweet events


Another potential method for making a topic popular on Twitter is live tweeting. Live tweeting, whether it be for entertainment or breaking news, is essentially when a user tweets their responses to an event as it happens.

Live tweeting most frequently happens during broadcast events and TV shows. During occasions like this, it's not unusual to see the trends box populated with relevant subjects. For instance, at the Oscars, the names of famous people and movies that just won significant honors may be displayed together with the official awards show hashtag.

It's a good idea to make your own hashtag for the event and share it with your guests so they can spread and follow it if you're hosting an event and want your attendees to live tweet about it.

Make them replies to the initial tweet while you're live-tweeting or utilizing numerous tweets for the same topic. Users can more easily follow the full discourse as a result.

6. Organize and take part in Twitter discussions


Hosting a Twitter chat on a subject related to your business or area of expertise is another option to interact with your followers or make a topic trend. Twitter conversations are simple, but they may only be effective if you have a sizable number of engaged followers.

When numerous Twitter users use the same hashtag to discuss the same issue at the same time, it is known as a "Twitter chat."

Typically, one Twitter user moderates a conversation with pre-written questions and discussion topics at a specified time. Participants will tweet their answers with "A1" and their opinions in response to the host's questions, which are frequently labeled "Q1" (or whatever number the question is).

Typically, a Twitter discussion lasts for one hour. They are a fantastic method to demonstrate your social media activity and interact with your fans (and theirs).

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Bonus Tips: Promote on Twitter


Although Twitter is free to use, there are several advertising choices available if you'd want to pay to advertise your account there.

Promoted Tweets: These advertisements have the same appearance as ordinary tweets, with the exception that they have the word "promoted" at the bottom and show up in users' regular Twitter feeds even if they aren't yet following you. Through promoted tweets, you may broaden your audience outside your follower base and boost interaction.

Promoted Accounts: Promoted Accounts are made to make companies more visible and increase the amount of followers they have. These advertisements can be shown on Twitter in a variety of places, such as the "who to follow" box on a user's home page, the home Twitter feed, and search results. You could earn followers who actively engage with your material thanks to your Promoted Account advertisements, which target Twitter users whose interests are related to your company. To help consumers identify them from other material in their feeds, all of the advertisements are marked as "sponsored" exactly like Promoted Tweets.

Promoted Trends: On Twitter, the trending topics list for promoted trends is displayed at the top. These advertisements seem precisely like other popular topics and allow people to engage with them in the same ways, but they are also explicitly marked as "sponsored." Promoted Trends are visible to all users throughout their promotion time, even on the Twitter mobile app, unlike Promoted Tweets and Promoted Accounts, which target specific people. A customized hashtag and promoted trends are effective ways to persuade people to talk about your company.

Twitter offers a variety of marketing tools in addition to these choices to assist you in enhancing your efforts.

Twitter Amplify: Amplify enables you to publish live television material that you may connect with your business or sponsors (for instance, videos of sports highlights). By distributing your material to certain audiences, this might help you connect with individuals besides your present following.

Promoted Video: Amplify allows you to share videos from TV shows and other broadcasts, but Promoted Video expands your options even further by letting you utilize any type of video, giving you greater creative freedom for your campaigns. Promoted Video material, in contrast to embedded YouTube videos, is hosted directly by Twitter and is exclusively accessible as a paid marketing tool.

Mobile app promotion: If your company has released an app, whether it serves as the foundation of your operation or is only an add-on to your existing offerings, this is the tool for you. With this choice, you may encourage app downloads by targeting your chosen demographic on mobile devices. Users may be targeted by area, gender, language, and mobile platform, and you can build a personalized picture and app description for the advertisement. You may target users who use Twitter from particular devices, for instance, if your app is exclusively accessible on iOS smartphones. The tool also offers a special measuring system that demonstrates the effects of your campaign on app downloads, purchases, and registrations.

Consider utilizing and generating hashtags, posting GIFs and other pictures, establishing polls, addressing customer complaints discreetly through DM, and maybe even investing in advertising to broaden your reach if you want to improve your chances of success on Twitter.

Verified accounts on Twitter


A user account is validated if there is a blue checkmark next to their display name. This indicates that the social network believes the user to be an influential brand or person and that the user is who they claim to be.

The website states that if Twitter decides an account is relevant to the general public, it may be verified. This often comprises descriptions of well-known individuals from the worlds of music, acting, fashion, business, government, politics, religion, journalism, and other fields of public interest.

If a verified Twitter user changes their handle or encrypts their tweets, they risk losing their verified status (i.e., make their tweets visible only to their followers). When this happens, Twitter will check the user's account to see if it still qualifies for verification. If you do decide to rebrand, think about this.

Twitter hints and techniques


To increase your chances of success on Twitter, you should adhere to these basic guidelines in addition to the best practices and strategies that were previously covered.

Don't purchase fans


To increase your following, you may buy followers from several services. Making it appear as though you have more followers than you actually do may be enticing, but it's not worth it. The followers you acquire aren't genuine and won't engage with your brand; as a result, they bring no value and, should you be exposed, hurt your reputation.

Integrate tweets into your blog


You may incorporate tweets into an active blog on your brand's website to highlight any amusing stuff you posted or responses from your devoted fans. Using this method, you may easily link your website to your social network accounts.

Go to the tweet you wish to embed, then select the "more" option in the top right corner of the screen. When you select "embed tweet" from the dropdown menu, a new page with the necessary HTML code will open. Simply copy the code from there and paste it where you want it to appear.

Get moving


It is practically simple to go from tweeting on your computer to tweeting from your smartphone or tablet since the Twitter mobile app is so effectively integrated with the online platform.

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