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Marker: Sell your Articles. How To Write Content That Gets Customers

February 11, 2023
Create articles on topics you love, across a broad range of subjects. Upload your articles to be reviewed & published on Marker. Each time your articles sell, you’ll take 80%- simple!

  •     Submit your articles remotely
  •     Earn 80% of each sale
  •     Choose your topics
  •     Exposure to global brands
  •     Join a global community
  •     Submit articles any time
  •     Earn passive income
  •     Earn for your old work


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Become a Contributor - Marker Content


Submit your articles remotely; Earn 80% of each sale; Choose your topics; Exposure to global brands; Join a global community; Submit articles any time.


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Sell your Articles at Marker

 

How To Write Content That Gets You Customers 

 Do you require assistance in acquiring customers? You're not alone, after all. The challenge of entertaining, capturing, and converting customers via your content changes and expands along with content trends.

Having said that, don't worry—we have the perfect guide for you! Here are seven creative approaches to develop content that will effectively attract and convert readers.

1. Everything is in the title


David Ogilvy, a notorious copywriter and advertising icon, has reportedly asserted that the headline is often read five times more often than the body material. People are attracted to and motivated to read on by headlines. For this reason, having the ideal, catchy title is crucial if you want to start seeing results.

Make your title count (literally), according Neilpatel.com's findings, which suggest that headlines featuring numbers tend to create 73% more social shares and engagement.

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2. Consider your mobile users


In content marketing, always take the demands and user experience of mobile visitors into account. The days of consuming material from a PC between 9 and 5 are over; now, content is accessible everywhere, anytime, and in your pocket.

According to Searchengineland.com, mobile devices account for around 60% of all Google searches. Remember that people desire (and expect) rapid and simple access to content on their devices to capitalize on this mentality. To assist people quickly and clearly get to the message, your headlines, captions, and graphics must all be short and to the point.

Another statistic is that 82% of smartphone users use a search engine to find a local company, according to Thinkwithgoogle.com. No matter how large or small your company is, having high-quality content is crucial since in today's digital environment, this is where most new clients will find you.

3. Get Into The ‘What’s In It For Me?’ Mindset


Demonstrate to your consumers the unique advantages that your product or service may provide. Whether it entails being happier, more prosperous, less worried, or saving money, etc. If you include these problems and straightforward answers in your content, you are almost certainly going to sell more.

Don't forget to highlight the advantages and outcomes your consumer will gain from using your service or purchasing your goods. Customers want to know this, and it will set you apart from the competition.

A personal touch is a key component of effective copywriting. Why not state who created your company, where it is located, and why? If you make your text more specific to your company and clientele, people are more inclined to support you because they want to know who and what you believe in.
 
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4. Keep Navigation and Reading Simple


The secret to creating content that turns readers into buyers is to make it simple to read. Consider this. Brilliant data and numbers serve little to no purpose if they are difficult for readers to comprehend in a single reading.

In general, users like reading material that is simple and short. Keep it brief and to the point because you're not creating the next great novel of the century; this will help you quickly increase client engagement.

5. Keep It Conversational


Always write in a conversational tone while making your information simple to read. Don't preach or patronize your readers; doing so will only serve to alienate and enrage them. Instead, write as if you were speaking to a friend.

Customers in Gen Z and millennials tend to interact with this kind of material and tone more. They seek to be heard and comprehended. If Gen Z is the target market for your firm, keep this in mind.

Surprisingly, according to statistics provided by the National Literacy Trust and published on Literacytrust.org.uk, 16.4% of individuals in England may be categorized as having "extremely low literacy abilities." That amounts to 7.1 million people in the UK alone. Consider the proportion internationally and refrain from overcomplicating your material to reach as many people as you can.

6. Don't Use Complex Words or Phrases


Avoid using difficult terms and phrases since you're not attempting to impress your English teacher or a long-lost professor. Studies have repeatedly demonstrated that clients don't desire refinement or excessive complexity. They want relevant information that is clear and relatable to them as your clientele.

Consider trying to sell your good or service to a friend or member of your family, for example. This will assist you in entering the flow of producing concise, clear information.

Adzooma.com lists the following three considerations when it comes to crafting text that will unmistakably convert:

  • Preserve simplicity
  • Be clear and concise
  • Keep it practical
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7. Promote Yourself And Your Business


Last but not least, end with a powerful CTA (call-to-action). Text links, buttons, and simple text without a link are a few examples of this. Which will all lead them to the place where they may buy your good or service.

Strong call-to-actions have a significant influence on conversions, says Adzooma.com, especially if you use them frequently during your customer's journey.

Why not give Marker a try if you're having trouble finding the correct words to use or looking for high-quality content for your company? Consider providing your business with hundreds of thousands of high-quality articles for as low as $4. For all of your business requirements, Marker provides information authored by professionals from across the world.

Remember that making material clear, prominent, and easy to read is the most crucial factor in attracting clients.

This article should assist you in increasing the number of clients who read your written work.

Happy marketing!
 

 
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